Green Business: 8 PR Tips for Green Entrepreneurs

Digging around the net you find all kinds of really cool things. Green Products, Sites, Carbon-Footprint Tracking, pretty much anything related to alternative technology in the green space you could ever want. The only problem is that you have to DIG for it.

These are 8 Tips for Green Entrepreneurs dug up from an old post from EcoPreneurist. Hopefully they will be of some use (and not too outdated) to the Green Entrepreneurs and people trying to get their own Green Business off the ground.

1. Join your local green business groups and national ones like LOHAS or one that is appropriate for your business.

2. Send your e-mail blasts and press releases to green websites like, of course, Green Options Media but, also Treehugger, and The Green Guide.

3. Start a blog on your site. Engage with your customers on your site. Write compelling posts that answer their questions about your product.

4. Submit your blog posts to popular social bookmarking sites with a green slant: Mind Body Green, Hugg and Care2. Some of the larger social media sites too have begun to focus on green innovations too. Which to join depends on your field and product.

5. Get involved on these sites. Read and submit posts from other blogs. When you find one that seems to fit your customer base, check their reach. If they have significant numbers consider asking to send a sample of your product for review.

6. Read the top Green Blogs . Comment on them, refer to posts you’ve made on your company blog.

7. Write for a green publication. Many green blogs welcome guest contributors. Many are looking for writers with specific green expertise.

8. Become an active member of the green community online. Don’t use it only to promote your product…you’ll experience backlash pretty quickly if the community feels it is being used. Instead write not only about your companies products but also about those things in which you have expertise.

The green movement is growing and major corporations, focused on traditional P.R. tactics are often not present in the social media/community building sphere. That’s where eco-entrepreneurs have an edge. Grassroots tactics, at which entrepreneurs excel work best in this space. Get involved and see exposure for your business grow.

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